Men Wear Pink

The Men Wear Pink campaign is a nationwide initiative by the American Cancer Society that brings together male leaders and influencers who are committed to raising awareness and funds in the fight against breast cancer. This program engages men from all walks of life to wear pink throughout October, demonstrating solidarity with survivors, patients, and their families. By leveraging their platforms and personal networks, these ambassadors inspire conversations about breast cancer and highlight the importance of early detection, research, and treatment access.

Breast cancer remains one of the most pervasive health challenges, impacting millions of lives annually. The Men Wear Pink campaign underscores the critical need for community involvement in tackling this disease, emphasizing that it’s not just a women’s issue—it’s a societal one. Funds raised through the initiative support lifesaving programs, including groundbreaking research and essential patient services, such as free rides to treatment and lodging near hospitals. Together, these efforts make a tangible difference, offering hope to those affected and paving the way toward a future free from breast cancer.

Participants of the OFT event in Midtown

BREAST CANCER AWARENESS

  • Women in pink huddling

    THE STATS

    The average risk of a woman in the United States developing breast cancer sometime in her life is about 13%. This means there is a 1 in 8 chance she will develop breast cancer. About 316,950 new cases of invasive breast cancer will be diagnosed in women in 2025. 

  • Men and women in pink twill skirts for the Making Strides walk

    EARLY DETECTION

    Finding breast cancer early and getting state-of-the-art cancer treatment are two of the most important ways to prevent deaths from breast cancer. Getting regular screening tests is the most reliable way to find breast cancer early.

  • Humans on the Making Strides walk

    TREATMENT

    If you’ve been diagnosed with breast cancer, your cancer care team will discuss your treatment options with you. It’s important that you think carefully about each of your choices and weigh the benefits of each treatment option against the possible risks and side effects.

  • Humans posing for a picture as Men Wear Pink ambassadors

    SUPPORT

    For more than 50 years, the American Cancer Society Reach To Recovery® program has been helping people cope with their breast cancer experience – as early as the first possibility of a diagnosis and continuing for as long as breast cancer remains a personal concern to them.

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